Barbiecore is back and stronger than ever

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It's Barbie's world and consumers are living in it

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Margot Robbie and Ryan Gosling's Barbie releases on Friday

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For Barbie-maker Mattel Inc., there is much riding on the movie

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primarily reviving sales of Barbie dolls and accessories

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Mattel has struck partnership deals with more than 100 companies

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There is something wholesome and nostalgic to Barbie

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yet the feminist retelling makes her more relevant to today’s audiences

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Hot or “hyper” pinkhas already peaked, according to trend forecaster WGSN

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Retailers have increased bright pink products by 1% point this summer compared to last year

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US inflation eased sharply last month

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renewed hope that the Federal Reserve could raise interest rates and avoid a recession

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